Spotted

Roaming the food section of Target on Saturday, I noticed a new product by Duncan Hines mixed in with the cake and brownie mixes, it was a box of Cupcake Mix. I'm all about the marketing spin, after all its my life's work, but really repackaging a cakemix for the sole purpose of making cupcakes is wrong. Are we that gullible as consumers? Cake mixes have always offered the option of layer cake, sheet cake, bundt cake or 24 cupcakes. Then again, packaging is everything. Seems to be a seller, there was lone box on the shelf.